Essential Brochure Design Tips

A nicely designed brochure can help you deliver your messages in a very efficient way. Designing your brochure properly depends on some special conditions that you must follow. Here we are going to discuss a few major techniques and tips that will help you create beautiful designed brochure.

Color is very much important for designing your brochure. When you deliver your brochure through mail, the recipient will only spend few seconds to look at it and your brochure needs to be attractive enough to compete with lots of other brochures in the mailbox so that it gets noticed by the viewer.

You can express a thousand words with a photo so always try to use an attractive photo to grab viewer’s attention.

You audience will look at the image first and then will read the headlines and finally the body copy, which is normal human behavior. Therefore try to put your message through the image and headlines.

Don’t use more than three type of fonts in your brochure design. Also using a font type family is a much better idea. For example you can use the Arial family which includes Arial, Arial Black, Arial Rounded MT Bold, and Arial Narrow.

Be careful with font types and sizes for headlines and body texts. Headlines can be of size 14 or 16, texts can be of size 12 and captions can be of size 10. This sizes are ideal for designing a good brochure.

Always break up the text on your brochure with proper spaces and bullet points. Keep the paragraphs short and use adequate spacing between lines.

Use the mail panel space properly and put your address, log, website etc. and also you can put your mission statement along the left side of the panel.

If you are going to use a bi-fold or tri-fold, make sure your images or texts do not run into fold.

Be very careful about spelling errors, incorrect information or design mistakes on your brochure. You can get help from a professional proof reader to get better feedback.

Always print the brochure from professional printing services to make sure the quality of the brochure is maintained.

Following the above steps will make your brochure keep with the standard and stay away from common mistakes.